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“Ground Control to Major Tom”
NASA knows that to expand the astronomical reach of their business, social media outlets are a must. You can potentially use social media to create an event horizon—a gravitational attraction so great that no audience member can escape. You, too, can learn how to correctly use social media to grow your business. To help along this voyage, let’s use Jon Thomas’s Social Media for Business as a guiding star.
“Commencing countdown; engines on.”
(5,..) To boldly GOAL where no business has gone before.
NASA, like every other business, began with a goal or vision. They show their extensive familiarity in creating specific goals, plans, and budgets in their About section. The key here is to be specific. Once your vision is established, the universe is your oyster.
(4,…) Wanted: Life-forms
Perhaps the most important step is to listen to your audience. NASA has already identified their audience, as is evident from their sub-menu of “For Public,” “For Educators,” “For Students,” and “For Media.”
You may already have a target audience in mind, but it is possible you will discover other audience opportunities as you continue to grow your business. Much like the layers that compose our planet, NASA has layers of audiences: Public (inner core), Media (outer core), Educators (mantle), Students (crust), and prospective audience (atmosphere). As more audience opportunities present themselves, NASA uses these subsections to tailor updates so that it is relevant to that specific audience. Tailoring to your audience is exceedingly important! Students do not want to read media guidelines; however, the media needs to know these things.
(3,…) Choose a habitable environment for your new found colony.
First off, you will need to establish a home-base. With your audience in mind, pick a social media application that will meet their needs. NASA chooses to make their home-base a website and then link to other social media applications. If you choose to establish it in this manner, you can provide all main updates to the home-base (website) and provide updates on other social media (Facebook, Twitter, WordPress, etc.) that will link back to it, at warp speed!
(2,…) Interact with audience life-forms.
If you are having trouble coming up with ways to engage your audience, just take a look at NASA’s use of videos / pictures / calendars / e-mail subscriptions / blogs / Apps for smart phones / games for children / ScienceCasts / etc. All of these examples will help maintain the audiences’ interest and develop a sense of community that will allow your business to live long and prosper.
(1,…) It’s not rocket science.
Various tools are available to track your business’s progress and growth through social media. These tools can measure traffic and reach while also serving as a helpful feature to recognize opportunities for improvement. For example, if NASA realizes one tweet is not performing well, they can compare it to a successful one to determine how to best cater to the audience in the future.
“Check ignition, and may God’s love be with you.”
NASA’s early integration with media has allowed them to remain a prominent household name. By engaging your audience, your business will receive more recognition and develop a stronger customer relationship. These are both important aspects of a successful business and are completely accessible by employing social media.